I’ve included this slide in a couple presentations I’ve given recently. My audiences and the context have been photographers, but I suspect it applies to any small business owner in 2018 who is looking to compete and market themselves against the rest of the world.
When computers were a novelty or we were still learning how to internet, one could dismiss them or get away from computer conversations or topics by noting their discomfort and that they “weren’t really a computer person.”
Not anymore. Not in 20181. “I’m not really a computer person” is not a valid statement from someone who wants to stay in business.
You don’t have to be able to write code. You don’t have to be able to open up your computer and swap RAM chips. But you do need to have a basic understand of how your business uses technology. You ought to be able to make content changes on your website. You should understand how to use the various social media channels where you choose to participate.
Like nearly everything else in business, there is always the option of hiring someone to manage it all for you. But willful ignorance is not a sustainable option.
- Frankly, it hasn’t been a valid statement for several years now. But I still hear it. ↩